Sears Travel Launches New B2C Website Powered by Softvoyage Booking Engine

• Sears customers and Sears cardholders can now book quickly and easily using the industry-leading Softvoyage booking engine.
• Project tested Softvoyage ability to customize solutions.

February 21st, 2006
Sears Travel has added 'clicks' to its 'bricks' with the launch of a new business-to-consumer website powered by the Softvoyage booking engine.

"We took a long and serious look on how we could integrate a web platform which would compliment our bricks and mortar agencies", says David Betts, Vice President and General Manager for Sears Travel Canada. "We decided to embark on a very extensive project in collaboration with Softvoyage because we required significant customisation, including special offers for Sears credit cardholders."

"For Softvoyage, this was a very large undertaking", says Robert Leprohon, Softvoyage's Vice President, Operations. "Our ability to customize our booking engine to specific requirements is one of our strengths, and this project tested the limits of our capabilities. We're very proud of the result."

The site enables Sears Card users to earn Sears Club Points with bookings. Consumers can also register on the site to receive personalized specials via e-mail and a personalized web page keeping trip information close at hand.

Sears Travel's David Betts says early response to the new website justifies the enormous effort involved. "We did a soft launch and the results far exceed our expectations. We are very impressed with the quality of the new site and our customers are delighted by the ease of use and many helpful travel tools."

Sears Travel is a full-service national travel agency of Sears Canada. Sears Travel offers three ways to book: in-store, on-line at www.SearsTravel.ca or by phone at 1-866-FLY-SEARS (1-866-359-7327).


About Softvoyage
Founded in 1987, SoftVoyage specializes in the development of technological solutions for tour operators, travel agencies and consolidators. Softvoyage has established itself as one of the principal software solution innovators and developers dedicated to the travel industry in North America. With offices in Montreal and Toronto and sales representatives in Europe and the US, SoftVoyage ensures the highest level of support and satisfaction for its clients.

For further information from Softvoyage, please contact:
Dan Langevin
Vice-President, Sales & Marketing
(905) 825-3392
dlangevin@softvoyage.com