Voyages en direct.com launches new online agency Fairprice.ca
Powered by Mrun™ and SIRRVA™ - Industry leading Softvoyage solutions


Toronto - June 8th, 2004. -- Voyages en direct.com, a leading group of Canadian travel agencies, and Softvoyage Inc., an international leader in distribution and management solutions for travel agencies, are proud to announce the launch of a new online agency, Fairprice.ca.

Voyages en direct.com's new site is powered by Softvoyage's robust SIRRVA™ and Mrun™ solutions. Fairprice.ca users can retrieve all the information and tools required to research and book travel products directly online. Internet users now have real-time access to the best prices and availability for a variety of travel products, including vacation packages, last minute deals, airfares, cars and hotels.

"For over 17 years, as massive change revolutionized the travel industry, we have made continuous adjustments to maintain our leadership and help our affiliates exceed their business expectations. One visible consequence of these changes is our new Internet presence," says Richard Villeneuve, Voyages en direct.com managing director.

"The Internet is complex and constantly evolving, which makes the choice of technology provider critical," adds Villeneuve. "We selected Softvoyage because they lead the industry by offering the most robust tools and proven technology. The functionality offered by Softvoyage provides us with great flexibility regarding the various types of products we can distribute and it adapts to the complexities posed by a network of affiliated agencies."

"We are proud to partner with Fairprice.ca and Voyages en direct.com," says Steve Ringuet, Softvoyage CEO. "This is an important and growing group of Canadian travel agencies. We are convinced that www.fairprice.ca will be a success as it is powerful yet simple to use and as more and more Canadians use the Web to book their trips online."

About Fairprice.ca. Fairprice.ca is part of the voyagesendirect.com group, with annual sales approaching $100-million. The group is emerging as a well-known player on the Canadian leisure and business travel scene. Our members, all of them owners of well-established travel agencies, are proud to be part of a recognized and strong network, respected by travel suppliers and endorsed by the Consumer Protection Office.

About Softvoyage. Founded in 1987, Softvoyage specializes in the development of information technology (IT) solutions for travel agencies, tour operators, consolidators, and suppliers. Softvoyage has established itself as a leading IT solution provider dedicated to the travel industry in North America. Softvoyage has offices in Montreal and Toronto and sales representatives in Europe and the US.

Fairprice.ca (Voyages en direct.com)
Richard Villeneuve,
Managing Director
(514) 876-3672
service@voyagesendirect.com


Softvoyage inc.
Dan Langevin,
Vice-President, Sales & Marketing
(905) 695-0422 ext. 109
dlangevin@softvoyage.com